Sina Weibo was by far the most popular Chinese social network service during the Olympics, recording twice as many Olympics-related messages during the games as Twitter did. According to an infographic from Sina, Weibo users sent a total of 393 million messages about the Olympics. 119 million messages were sent during the opening ceremony alone. By comparison, Twitter has only 150 million Olympics-related tweets were sent on its service during the games, while the opening ceremony resulted in 9.66 million tweets …
Meanwhile, a new data analysis has compared the four top Twitter-like competitors in China: Sina, Tencent, Sohu and Netease. Sina had the most visitors to its Weibo service over the 17 days of the Olympics with 310 million visits. Tencent came in a distant second with 200 million, followed by Sohu with 120 million and Netease with 40 million. The amount of time that users spent on the site, showed Sina had an impressive lead with a 70.6 percent share. The most discussed athletes on weibo were swimmers and gymnast. (We believe this is not true, now it should be the 110 meter hurdler…) The figures only include PC traffic, so it certainly don’t offer a complete picture of the social network in China, since nowadays mobile platform has already dominates China internet.
Weibo users sent out a total of 393 million messages during the Olympics.
SINA has made an official home page specially for London Olympics.
We can see, most Chinese people are more committed to social network while comparing to the west, especially when it comes to international news or event. The Chinese Twitter-like service has a penetration of more than 88.8 percent among China’s digital populace aged more than 20. The whopping penetration means that almost every Chinese netizen has a weibo account. Sina Weibo is said to be launching a social ads platform in the second half of this year to tap into its revenue potential.
